The LaBrancheDirect floor operation is headed by Keith Hochstin — a
veteran of Wall Street for over 20 years. Collectively, our brokers
represent over 40 years of floor experience.
We provide excellent coverage of the NYSE floor with six floor brokers in
booth locations strategically placed throughout the floor. With qualified
trading assistants and clerical support staff, we use advanced technology
to assure real-time communication and state-of-the-art clearing coupled
with best execution services.
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